The 21st AFBE Conference, co-hosted by Thaksin University (AFBE 2018) will be held at Phuket Graceland Resort & Spa, Phuket, Thailand on January 15th - 16th, 2018. The theme of the conference is “creativity and innovation for smart societies and sustainable development”. While papers which directly address the conference theme are particularly welcome, all other areas of business and business education are also welcome. Manuscripts will be provisionally accepted based on submission of an abstract, subject to the full paper being received. All manuscripts will be double-blind peer-reviewed. The full text of papers accepted for presentation will be published in the conference proceedings and selected papers may be published in the AFBE Journal.